Tradecraft for Business
From the Author of Sell Like a Spy
What CIA Spies Can Teach Sales Teams About Building Genuine Connections
CIA case officers build trust with the hardest people to reach. Here's how their connection tactics apply to sales, leadership, and everyday relationships.
Why Vulnerability Is a Spy's Secret Weapon — And What It Means for Your Team
Spies use vulnerability to build trust fast. Learn the "me you same same" technique CIA officers use — and how sales teams can apply it too.