Tradecraft for Business
From the Author of Sell Like a Spy
What Spies Can Teach You About Reading a Room Before You Pitch
Spies train themselves to read a room before saying a word. Learn how to use atmosphere and intangibles to close more sales.
Why Active Listening Is the Most Underrated Sales and Leadership Skill
CIA spies rely on active listening to build trust fast. Learn the science behind it — and why it's the hardest skill in sales and leadership."
What CIA Spies Can Teach Sales Teams About Building Genuine Connections
CIA case officers build trust with the hardest people to reach. Here's how their connection tactics apply to sales, leadership, and everyday relationships.
Why Vulnerability Is a Spy's Secret Weapon — And What It Means for Your Team
Spies use vulnerability to build trust fast. Learn the "me you same same" technique CIA officers use — and how sales teams can apply it too.